Information You Provide Directly

When you create an account, build a profile, post a job, submit an application, or contact us, we may collect the following personal information:

• Full name
• Email address
• Phone number
• Location / emirate and preferred work areas
• Profile details such as age, nationality, languages, experience, skills, certifications, visa status, and availability
• Profile photographs and uploaded documents (e.g., certificates, diplomas)
• Messages and inquiries you send through the Platform
• Payment and billing information when you purchase a subscription (processed securely through our payment provider, Stripe)

Information Collected Automatically

When you visit or use our Website, we and our service providers automatically collect certain technical and usage information, including:

• Internet Protocol (IP) address
• Browser type and version, device type, and operating system
• Pages you view, how long you stay, and links you click
• Referring website or advertisement that brought you to our Website
• Approximate location derived from your IP address
• Information stored in cookies, pixels, and similar tracking technologies

We use the information we collect for the following purposes:

• To create and manage your account and provide the services offered through the Platform
• To match employers with suitable helpers and enable communication between them
• To process subscription payments and manage your subscription
• To respond to your inquiries, requests, and support needs
• To send you service updates, notifications, and administrative messages
• To measure, analyze, and improve the performance and content of our Website
• To deliver, measure, and improve advertising and marketing, including showing you relevant ads on Google and Meta (Facebook) platforms
• To understand how users interact with our advertisements and Website so we can optimize our campaigns
• To detect, prevent, and address fraud, unauthorized activity, and violations of our Terms of Service
• To comply with applicable legal obligations

Use of profile photographs

We use profile photographs to create and display helper profiles and help families identify suitable candidates. If a helper provides separate marketing consent, we may also use the helper's approved photograph, first name and selected professional information in Nanny Nook promotional content, including social-media posts, paid advertisements, website banners, newsletters and printed marketing materials.

Marketing consent is voluntary and can be withdrawn at any time by contacting hello@nanny-nook.com. Withdrawing marketing consent will not remove or deactivate the helper's Nanny Nook profile unless the helper separately requests this.

We and our third-party service providers use cookies, web beacons, pixels, and similar technologies to operate and improve our Website, remember your preferences, analyze traffic, and serve relevant advertising. Cookies are small text files placed on your device.

The types of technologies we use include:

• Essential cookies — required for the Website to function correctly
• Analytics cookies — help us understand how visitors use our Website so we can improve it
• Advertising cookies — used to display and measure advertisements and, where permitted, to build audiences for remarketing

You can manage or disable cookies through your browser settings at any time. Please note that disabling cookies may affect some features of the Website. Most browsers also allow you to refuse third-party cookies.

We work with third-party advertising and analytics partners to measure the effectiveness of our advertising and to show you more relevant ads. These partners may collect information about your activity on our Website and across other websites to build a profile of your interests.

Google Ads, Google Analytics & Google Tag Manager

We use Google Tag Manager and Google Analytics to understand Website usage and campaign performance. We also use Google Ads to run advertising campaigns, which may include remarketing. Google may use cookies to serve ads based on your prior visits to our Website or other websites. You can opt out of personalized advertising by visiting Google's Ads Settings:

• Google Ads Settings: https://adssettings.google.com
• Opt out of Google personalized ads: https://www.google.com/settings/ads
• Learn more about how Google uses data: https://policies.google.com/technologies/partner-sites

Meta (Facebook) Advertising

We use Meta (Facebook) advertising products, which may include the Meta Pixel. The Meta Pixel allows us to measure the effectiveness of our ads, optimize ad delivery, and build audiences for remarketing on Facebook and Instagram. Meta may receive information such as your IP address, the pages you visit, and the actions you take on our Website. You can manage your ad preferences and learn how Meta uses data at:

• Meta Ad Preferences: https://www.facebook.com/settings/?tab=advertisers
• Learn more about Meta's data practices: https://www.facebook.com/privacy/policy/

Microsoft Clarity

We use Microsoft Clarity to understand how users interact with our Website through session recordings and heatmaps. Clarity may collect usage data such as clicks, mouse movements, and scroll behavior. You can learn more about Microsoft Clarity's privacy practices at https://clarity.microsoft.com/privacy.

These third parties may use the information they collect to provide analytics services and to serve ads on our behalf across the internet. We do not control the data collection practices of these third-party providers, and we encourage you to review their respective privacy policies.

We do not sell your personal information. We may share your information with the following categories of recipients:

• Service providers and vendors who help us operate the Platform, process payments (Stripe), deliver emails, and provide analytics and advertising services (as described above)
• Advertising and marketing partners, including Google and Meta, to measure and optimize our advertising campaigns
• Professional advisors such as legal, accounting, and insurance providers
• Other users of the Platform — for example, information in your helper profile or job posting is visible to other users for the purpose of matching
• Authorities and third parties where required by law, court order, or government request, or where necessary to protect our rights, safety, or property, or to detect and prevent fraud or illegal activity

We may also share aggregated or anonymized information that no longer identifies you individually.

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will delete it or anonymize it, unless retention is required by law.

We implement industry-standard technical, organizational, and physical safeguards designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Payment information is processed securely through Stripe and is not stored on our servers. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Depending on where you live, you may have certain rights regarding your personal information, including:

• Access — request a copy of the personal information we hold about you
• Correction — request that we correct inaccurate or incomplete information
• Deletion — request that we delete your personal information, subject to legal retention requirements
• Opt-out of marketing — unsubscribe from promotional emails at any time using the unsubscribe link in our emails
• Opt-out of targeted advertising — manage your ad preferences through Google and Meta as described in Section 4
• Cookie controls — manage or disable cookies through your browser settings
• Withdraw consent — withdraw any consent you have previously given to our processing of your data

To exercise any of these rights, please contact us at hello@nanny-nook.com. We will respond to your request within a reasonable timeframe.

Our Website is intended for users who are at least 18 years old. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

Your personal information may be collected, processed, and stored outside of the United Arab Emirates, including in countries that may have different data protection laws. By using our Website, you acknowledge and agree that your information may be transferred to and processed in such countries. We take reasonable steps to ensure your information is protected in accordance with this Privacy Policy.

Our Website may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party websites you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will update the "Last Updated" date at the top of this page when we make changes. We encourage you to review this page periodically. Your continued use of the Website after any changes constitutes acceptance of the updated Privacy Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

• Email: hello@nanny-nook.com
• Location: Dubai, United Arab Emirates